Branding for the 2028 Athens Olympics. This project centers around digital formats, recognizing that most Olympic viewers experience the games through screens. The language is grounded in motion design, encompassing everything from pictograms for the various sports to animated posters and montages of the games' peak moments. The branding includes a complex content website featuring a countdown, schedule, streaming area, individual sports pages, and an interactive brand book.
Total Design (VC Bezalel)
Instructors: Michal Sahar & Tal Mokadi
Year: 2024
